Why magazine printing is important in publishing

Thursday 23rd February 2017

Publishing is a very complex industry with multiple key elements to make it run smoothly. The process of developing a magazine starts with the sales team who acquire the paid editorial and adverts.

The adverts come in multiple formats; inserts, printed adverts and editorial pages for paying clients. These need to be developed and printed to the highest standard as companies have set guidelines and if the colours are even slightly off the advert could be detrimental to the brand.

Magazine Printing

We know that this is also key to the visibility of adverts, as they need to be printed to a specific level, such that all font types and weights are legible. This is essential for any publisher as they become accountable for any mistakes made, and could mean the loss of repeat business.

Magazines are comprised of editorial pages, adverts, inserts and cover sheets. Each one of these elements requires a different level of print quality and finish as they are printed on papers of varying GSM and so have different finish requirements. So cover sheets may require either gloss or matte paper and can vary depending on the publication and the type of industry it is aimed at.

The main bulk of the magazine printing tends to be on a thinner, lower GSM paper that needs to be able to house high-quality 300dpi images and adverts without any bleed, although this can vary between industries, with some requiring an enhanced level of quality.

Fashion and beauty magazines will generally use a higher quality paper stock as they need to house sharp clear imagery that must be aesthetically sleek. Most brands in this sector will follow this trend.

This differs from industries such as engineering whose magazines are primarily text-based and are usually printed on a lower stock paper. Any imagery used in the engineering sector is more often graphic illustrations, or graphs, that don’t need to be printed on high-quality gloss paper. 

Orbital Print caters for all industries and publisher’s needs, as the production and binding of the magazines are also a very important factor.

Magazine Printing

Different size publications need different binding options. Examples of this are “Saddle stitching”, which is primarily used for smaller publications with fewer pages, or “Perfect binding”, which is used for larger publications with more pages. These tend to be magazines with a lot of advertising content and would be printed on the higher quality paper stock.

Inserts and Mailing

Orbital Print caters for insert printing, as many publishers sell inserts to gain additional revenue without adding to the magazine pagination. This is usually to the advantage of higher spending clients of the magazines and inserts are often printed on a mid-quality paper.

Inserts are most commonly printed on gloss paper to a relatively high standard; although the standard of print will depend on the client spend, as the publishers need to make a profit on the inserts, which usually come at an additional cost.

Magazine publishers usually have a set subscription list that will need to be sent a copy of the magazine. There are many companies that cater to these publishers as they specialise in sending magazines, but also cater for magazine inserts and polywrapping if the publisher has a product sample to be attached to the magazine.

In general, publishers require printing companies to be able to use a wide variety of print finishes and paper standards to develop the final publication. The printer needs to be able to cater for all of these requirements and supply the final product to a high standard.   

Orbital Printing offers a full magazine printing and finishing service for all publishers. To find out more or to place an order simply use our online contact form.

Published by: Orbital Print Ltd

⇐ Back to Printing News

Business Stationery - From £169